For netflix create the following: A profile for a typical consumer
Question Get Answer For netflix create the following: A profile for a typical consumer of your chosen product/service. This profile should include all relevant segmentation variable as outlined in chapter 9, and should give actual personality to the person. Use the 4 main segmentation variable dimensions as your guide – and make them relevant to the chosen product/service (hint – don’t miss your behavioural segmentation step).
The Running Company sells running sneakers, as well as running apparel
Question Get Answer The Running Company sells running sneakers, as well as running apparel and accessories. The store is owned by Mark and Liya, both of whom were on the nationally-ranked NYU track team in the early 1990s. The store is intended to cater to runners (both elite athletes and recreational runners) who are willing to pay a premium for high-quality goods. They sell sneakers for an average price of $85, which is much higher than that of a mass market retailer. The store has thrived despite their high prices because of two things. First, they have a low variable cost percentage, and correspondingly high profit margins. The store’s variable cost percentage on sneakers is 60%. In other words, 60% of the price is taken up by variable cost, while the remaining 40% is profit. The variable cost percentage is 30% on apparel and accessories, so fully 70% of what the store charges for apparel and accessories is profit. Second, Mark and Liya keep customers loyal through value-added services such as custom fittings. When customers arrive at the store, they are asked to run briefly on a treadmill. This experience is video-taped, and Mark and Liya determine—based on the customer’s gait—what running sneaker is best. Because of this service level, the customer retention rate is approximately 90%.Running shoes usually last about 6 months for serious runners, and apparel/accessories need to be replaced regularly ,Each year, the average customer purchases 2 pairs of running sneakers, along with $100 of apparel/accessories. The Running Company is debating whether to participate in an upcoming marketing event. Prior to the Wells fargo Half Marathon in New York there is a “running event” at the Hall Center. This marathon attracts a national following, but there are also 5,000 local runners (i.e., the store’s macy customer segment) entered into the race. It would cost the store $3,000 to have a table at the event. 1- How many lifetime customers would have to be acquired to break even on this marketing expenditure? 2- Would you recommend that they go ahead with this expenditure? Please explain. NB: The discount rate is 10%.
1- Describe Raju Omlet’s unique value proposition? Cite examples from
Question Get Answer 1- Describe Raju Omlet’s unique value proposition? Cite examples from the case description of Raju omlet’s value proposition.2- Discuss whether Raju Omlet practices ethical marketing? Give examples from the case to build your argument.3- Identify the customer segment that Raju Omlet targets? Why do you think are the reasons for targeting the selected segment?4- Explain why Raju Omlet avoided adding a home delivery alternative? Can you provide a distribution solution that will make home delivery an attractive delivery strategy for Raju Omlet? 5- As Raju Omlet contemplates expanding the restaurant business, what are three main alternatives they are considering to increase their sales revenue? Which of these three alternatives would you recommend? why? Explain your reasons.
Background: The COVID-19 pandemic in Malaysia had recorded the largest
Question Get Answer Background: The COVID-19 pandemic in Malaysia had recorded the largest cumulative number of confirmed COVID-19 infections in Southeast Asia. MCO (Movement Control Order) was thus forced to be imposed on the 18th March 2020.Task: discuss how MACRO environmental forces affect AEON Malaysia business. Based on your discussion, provide any THREE (3) online marketing strategies for their business sustainability.
A)Over the past several years, carefull shoppers may be spending about
Question A)Over the past several years, carefull shoppers may be spending about the same amount of money at the grocery store but leaving the store with a lighter load in their grocery bags. Food prices on many items have increased and food manufacturers are facing the same challenges as consumers. With the increase in raw materials and cost of transportation, manufacturers’ profit is getting lesser. And as a result, food companies are implementing either one of these three strategies: raise price and keep packages the same; reduce the quantity in the package; do a little bit of both. Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less quantity in the package.a. Do you think this is deceptive pricing strategy? Yes or No. Explain TWO reasons why you say Yes or why you say No.b. In your opinion, is it ethical for companies to practice these three strategies in initiating a price change. Explain TWO reasons why you think it is ethical or why you think it is not ethical.c. If you are the marketing manager of this grocery store, discuss TWO price adjustment strategies that you will implement in adjusting your grocery products prices and at the same time increasing your profits. Provide relevant examples in your discussion.B) Explain intensive distribution, exclusive distribution and selective distribution. Provide ONE example for each distribution. a. Explain which distribution intensity level is used for the following products and provide ONE reason for each product why you choose that distribution intensity:i. Rolex watches, ii. Calvin Klein perfumesiii. Darlie toothpasteiv. National Refrigerator.v. Adidas sports shoesb. You are the manager of a newly opened retail outlet selling branded sports wear that has many competitors in the market. Discuss any TWO of the retail marketing decisions that you will be using to ensure the success of your outlet in the marketplace. Provide appropriate examples in your discussion.c. In recent years, many retail outlets are using social media especially Facebook in promoting their outlets and selling their products. Based on your experiences, what advice would you give to managers of a retail outlet in advance when they are promoting and selling products using social media. Discuss TWO advises that you will be giving them. Provide relevant examples in your discussion.
Hi, I need to solve this question, that happen to be in spanish…
Question Get Answer Hi, I need to solve this question, that happen to be in spanish… 4.¿Aconsejaría a la empresa no segmentar el mercado? De no ser así, ¿qué estrategia de segmentación aconsejaría? This has to be solved according to the reading “5.3. Orion labs, en los límites de la investigación sobre el sida” authors: Lorenzo Rodríguez Comesaña and Fernando Comesaña Benavides, from the book “Casos de dirección de marketing”.
If Nike is going to give you a new Digital leather Band, the target
Question Get Answer If Nike is going to give you a new Digital leather Band, the target audience of this kind of product will be on the young generation is to draw new technological products and customers who can spend extra money on digital products. The objective behind the Band is to enable the health-conscious people to keep track of their fitness routine and the food diet. The same time it also can according to these data to help you plan more suitable exercise patterns. Also, it will help you monitor your body during exercise. If it is aware of the danger, it will sound an alarm to remind you.Address following： -A brief market overview that identifies the desired target audience (demographic, psychographic, geographic) and a consideration of consumer behavior. -Who are they and why are they considered a competitor? Who is the competitor’s target audience? What product(s) do they sell, and what are the features/benefits/pricing of their product(s)? Limit competition to one primary/direct competitor. -Consider industry trends that may impact the success of your new product concept in the near future (12 months) and long-term (1-3 years). -How will you ensure that the data you are relying on is reputable/valid/accurate? What process will you use to identify potential sources of information and what criteria will you use to determine if the information is relevant, accurate, and worthy of analysis?
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