I am a sole proprietor and wants to know what will be the answers
Question Get Answer I am a sole proprietor and wants to know what will be the answers for them. The clothes made in this industry are stylish design rib resistance jackets that are made up of nylon and have three different heat settings and four heating zones, 14-hour battery life, USB ports, have earphones and machine washable. The heat and cold temperature control jacket are available in Red, Blue, Black and grey colour and in all sizes for men and women.The clothing industry dealing in heat control jackets includes Columbia sportswear which costs $100-$150 per jacket, ORORO prices $180 per jacket, DEWALT jacket’s price range is $165-$180, Amazon is cheapest selling competitor with a price of $39 per heat controller jacket. Other heat controller jacket producers include Paramount, Ember Industries Ltd., Premier Ltd., KIWI- keeping it Warm Inc.Forfour Garment Industry is targeting the interior and Prairie provinces of Canada because they experience a continental climate which will make the life of people living in those areas easy by making the summers and winters livable. The company is targeting young and middle-aged adults whose ages are between 20-45. They are post-secondary students, professionals who have an income of 28,642,980. Our company is providing the target market with a product which is beneficial for them in severe weather conditions which they face every day.The packaging of our product has two levels: Individual packaging of bubble wrap around the jacket to keep it safe while transporting and then it will be packed to a shipping carton to protect the jacket from any damage.The forfour garments purchased from the authorized retailer are completely warranted towards defects in material and workmanship for the lifetime of the product, if the product fails in production, the repair will be done and for the return, the customers have to visit the retail shop they purchased their jacket from.Cost per jacket is $35 to the company and with a 50% markup, the jacket will be sold to the retailer at a list price of $70 per jacket and the retailer will then sell the jacket to the customer at 50% markup at $140 MSRP per jacket.The distributors of Seasonomic Smart Shield include Sport chek, Winners, Nordstrom, Old navy, Footlocker and Hudson Bay. Discount on selling price will be given to the retailers based on the volume purchased, 10% for orders above 4000 and 20% on 8000 orders and cash discount of 5/10, net 30 days to the distributors.10% discount to the distributors will be allowed when they will sell extra jackets for the company.Seasonomic smart shield jackets will be advertised on social media, personal blogs and the company’s own website and for the public relation, the company will conduct press releases, sponsored sales events, brochures display, distributing jackets to famous personalities.The labour cost in hours per day is $0.75 and orders to be produced in one day are 616 units so the labour cost per unit is $0.974 and packaging cost per unit is $0.3 while the shipping cost per unit is $2, so the total cost per unit is $35. The estimated net income after income tax for 2020 is (i don’t know)?
When she was an Electrical Technology student , Angelica worked summers
Question Get Answer When she was an Electrical Technology student , Angelica worked summers for a company that installed burglar alarm systems in new homes during construction . Her job consisted of rough – wiring homes for complete alarm systems . Her boss, Harry, owned the company and he would make deals with home builders to install the basic wiring in all their units at low cost. The home salesperson would offer the purchaser of the home the option of purchasing an expensive alarm system. If they agreed, the installation would go to Harry’s company, which would complete the system after all of the carpentry had been done at a very high profit. The profit would be shared with the home builder, but Harry would also make a commission if the homeowner signed up with an alarm monitoring company . When new home owners declined the installation , Harry would wait until several months after they had moved in and then make a sales call, offering to install the same system at a price far below what the owners would have paid to the home builder . If the deal was made , Harry would install the system at a lower profit , but it would not be shared with the builder . Harry would also have the chance of earning commission by getting the homeowner to sign with a monitoring company . These “after -market ” sales were especially easy to make if a few break -ins had occurred in the neighborhood after the new homeowners had moved in. Harry had a heart attack and was hospitalized, ending his business ownership. Angelica heard the news on the day she graduated from college. She knew that the four or five largest home builders in the West end of the city would need a new supplier with Harry gone. Buying Harry’s company was not really an option because the only real assets were an old truck full of wiring . (Harry purchased all his supplies as required on a daily basis ). Harry had no written contracts with the builders (he worked on a hand -shake ) and all his employees were casual labour or electrical students working in the summer . Angela decided to move quickly . She realized that she could borrow start -up money from one of the government -sponsored programs if she could put together a Business Plan . Questions 1.What do you think about Harry’s revenue generation methods ? 2. Should Angela follow Harry’s business model ? Why or why not ? 3. Who will she identify as her primary “market “? Explain . 4. Who will be Angela’s direct competition ? Indirect competition ? Explain . 5. How will Angela go about assessing the “market potential ” ? Give details .
5. In marketing, the term “product” ………………………… (a) Refers only to tangible items that can be seen, tasted or
Question 5. In marketing, the term “product” ………………………… (a) Refers only to tangible items that can be seen, tasted or touched.(b) Is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money or some other forms of value.(c) Is limited in meaning to goods, services, and ideas only.(d) Never refers to such things as package design, brand name and warranty.6. Why is market segmentation carried out?(a) To break down large markets into smaller markets.(b) To provides an opportunity to surpass competitors.(c) By grouping together customers with similar needs, it provides a commercial viable method of serving these customers.(d) Allows the achievement of greater market share.7. Which of the following perform the role of developing the corporate image of a company?(a) Direct Marketing(b) Advertising(c) Personal Selling(d) Public Relations8. A business wants to build customer awareness of features and benefits of it products that are better than the competitors. Which elements of the marketing mix is most likely to help them achieve this?(a) Product(b) Place(c) Price(d) Promotion
Watch the Corona and Porsche videos again, then answer the following questions.
Question Get Answer Watch the Corona and Porsche videos again, then answer the following questions. What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why. What is the main message that the marketers who designed the Porsche promotion strategy wanted to convey and do you think they were successful? Explain why. Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?
For the Branding Critique, you will memo summarizing your brand audit
Question Get Answer For the Branding Critique, you will memo summarizing your brand audit for your nonprofit organization. Refer to the handout for details on brand audits.Instructions: -Imagine that you are the Marketing Director of your nonprofit, and you are writing a memo to the Chair of the Board. You are writing to share the results of your brand audit, which was requested by one of the board members who believed the organization should consider a rebranding. Make explicit reference to course readings to support your analysis and recommendations. -Review at least 3 “touch points.” (i.e. website, printed materials, press releases, social media, events, etc.) In your memo, briefly summarized the materials you reviewed. -Evaluate the organization’s brand based on their stated mission and vision. -Describe the brand’s tone, look, and feel -Analyze the consistency and cohesiveness of design and appearance, message tone, and message content: -What are the key messages? -Are there confusing messages? -What’s missing? -Ask questions of what you see, read, and hear. In the memo, you will: -Make your recommendation for conducting a rebrand, refresh, update, or not — and explain why. Describe the future state if the current brand remains in tact, or the potential return on investment if the recommendation is to rebrand.Format – memo using the guidelines for writing business memos as described here: https://writingcenter.gmu.edu/guides/writing-business-memos (Links to an external site.) -. -Your memo should be single-spaced, 11 point font, and left justified. -Instead of using indentations to show new paragraphs, skip a line between paragraphs. -Use headings, subheadings and bullets/lists to help the reader pinpoint certain information. Total Marks- 30
The dynamics of business to business marketing are changing drastically
Question The dynamics of business to business marketing are changing drastically at a rate where businesses are unable to respond effectively. It has been observed that the traditional and orthodox methods of marketing and selling are not bearing the desirable commercial yield. The business to business marketing does not rely on the devices like mass media marketing rather it fundamentally hinges upon the close coordination and partnering of sellers and buyers. Vedacom Is a business to business company that provides office automation solutions to small and medium enterprises. Conventionally it has been relying on emails and outbound callsto its prospective buyers. However, Quality Audit of sales efforts have revealed that the methods to fetch business have lost their efficacy and potency. A mere surface review has revealed that the response rate for a robo call is 0.001% which means for every thousand calls they receive only one enquiry, for traditional outbound calls it takes around 32 calls to get 1 actionable lead and for emails 67% are not even opened. In order to improve its marketing effectiveness Vedacom has hired a consultant who upon careful examination has suggested to use social selling as the primary vehicle for all B to B marketing efforts. The consultant explained that unlike social media marketing social selling does not rely on creating a content that is to be shared on the targeted individuals social network but conversely it relies on creating the content that helps to foster a relationship rather than creating sheer affinity for a company or a brand. You as a manager at Vedacom are to explore the utility of social selling in the current circumstances of your company and report to higher management based on your analysis whether or not to accept the consultant’s recommendation.
Q1. Metrics may include: A)brand value B)competition C)customer databases D)Staff skillsE)advertising agency expertiseF)customer acquisition , satisfaction, retention, value and
Question Q1. Metrics may include: A)brand value B)competition C)customer databases D)Staff skillsE)advertising agency expertiseF)customer acquisition , satisfaction, retention, value and lossG) communication effectivenessH)Loyalty or retentionI)market performance by customer, products, accounting and financial outcomesJ) market shareQ2.marketing processes and function may includeA)advertising B)direct marketinC)distributionD)products and servicesE)E-marketingF)loyalty programsG) market shareQ3.Criteria may includeA)precise and sensitive to changeB)predictive, e.g. of future customer purchase, retention and cash flowC)marketing competitivenessD)Relevant to the organisation’s strategy and contextE)reliable over time so trendscan be trackedF) cost-effectiveQ4.Legal and ethical constraints during the marketing performance effectiveness measurement may includeA) code of practice B) cultural expectations and influencesC)anti-discrimination legislationsD)consumer protection lawsE)australian direct marketing association F)Copyright legislationG)ethical principlesH)fair trading lawsI)privacy lawsJ)Trade practice actQ5.Data analysis can includeA)hypoehsis developmentB)link analysisC)observationD)comparative analysisE)biograpical analysisF)Demopraphic or geographic analysisG)historical analysisQ6.Data sources can includeA)intranetB)databases/filesC)library collectionsD)internal publicationsE)annual repost F)newlettersG)other staffQ7.Marketing communications objectives includeA)improve sales performance and /or profits B)Launch or re-launch a products or servicesC)Maintain or improve market shareD)maintain or increase awareneww of a products or servicesE)test a products or servicesF)Inform staff of their responsibilities
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