You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client,
You work for a marketing agency advising a client considering whether to drop prices during an economic downturn. The client, a manufacturer of children’s outdoor swing sets, believes that reducing prices would lead to more sales. The client is aware that lower prices would yield less revenue per sale. However, the client is unaware of any other possible negative consequences of dropping prices. In an essay: Advise the client of some of those possible consequences. Include a description of the psychological issues at play in dropping a brand’s price. Identify and evaluate price-adjustment strategies beyond a straightforward reduction in retail price that the client should consider. 500 Words title page and reference page does not count toward word count!!
The purpose of this assignment is to perform a smoke test and explain the results of the smoke test through
The purpose of this assignment is to perform a smoke test and explain the results of the smoke test through an executive summary.As a group, create a PowerPoint presentation with 5-10 slides to present a smoke test. Choose a single business from the “Business Model Canvas” to pursue together. Identify the segment of your potential customers whom you think would be the early adopters. This needs to be a group of people to whom you can communicate your product or service offering through some form of direct contact. The group needs to be significant in numbers in that if they were to adopt your product or service there would be a validation of the offering that justifies further development. They are sophisticated users who understand what a minimum viable product is and can form part of your early customer product champions.Smoke tests can vary tremendously. Some may be offered through social media where the measured result might be a “click here if you are interested.” It could be a guerilla marketing campaign passing out flyers to a specific group of people and asking them to go to a webpage or sign up for a trial.Your test should reach a minimum of 100 people who reflect your target market. Your deliverable is an executive summary of the test, in the format of a PowerPoint presentation. Be sure to include the following points:Description of the problem you solve, including who is affected and to what degree. Consider the price customers will pay.Your value proposition: “We offer X to improve your life by X. If you are interested, click here.”Specific market segment: How many people? What is the common characteristic that allows you to communicate with them?Describe the actual test. To whom did you actually send it? How did you send it? What was the response?Did the test fail? If so, was it because the test was executed poorly (e.g., sent to the wrong segment, or written poorly, or in the wrong channel, or sent at the wrong time?) or did it fail because your value prop simply was not of enough value?Given what you learned, what is your next action? Do you pivot your product or redo the test?APA style is not required, but solid academic writing is expected.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
The purpose of this assignment is to create a business model canvas, highlighting how human-centered design and technological advances can
The purpose of this assignment is to create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems. Completion of this assignment will include a completed PDF from the “Business Model Canvas” website with all nine boxes completed (key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams) and an accompanying 500-750 word summary of the business model canvas. Within your deliverable, you will apply the feedback provided in the Peer Review in Topic 6.The final submission will also incorporate the improved hypothesis and persona through the utilization of human-centered design. The finished assignment will be submitted as a PDF from the “Business Model Canvas” website and a Word summary. This assignment must include at least five references. Footnotes can be added within the paper.While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Part 1: (Chapter 8): Excel is probably the most popular spreadsheet software for PCs. Why? What can we do with
Part 1: (Chapter 8): Excel is probably the most popular spreadsheet software for PCs. Why? What can we do with this package that makes it so attractive for modeling efforts? And also, write 2 Comments, each 200 words on above topic. Part 2: (Chapter 9): What are the common business problems addressed by Big Data analytics? In the era of Big Data, are we about to witness the end of data warehousing? Why? And also, write 2 Comments, each 200 words on above topic.
Here are a few things I want you to remember BEFORE you submit this paper: 1. This paper is worth 25% of the
Here are a few things I want you to remember BEFORE you submit this paper: 1. This paper is worth 25% of the overall grade. Be sure you answer the entire question. Have you explained your position clearly? Are your reasons for selling OR not selling this product examples of elevated business thinking? You should avoid superficial or overly simplistic ideas like : it’s a free country; no one is forcing them to drink our product; someone else is going to do it if we don’t <- these are weak ideas some writers use who will want to sell the juice. If you use any of these ideas – you better have lots of detail, research, and support to make these strong, impressive points. Here are some weak ideas some who are AGAINST selling the juice might use: kids need to be protected; we don't need more profit; our company was founded on ethics. If you use any of these ideas – you better have lots of detail, research, and support to make these strong, impressive points. Have you added any research? Did you include the article title and web address – as the sample in the Business Ethics section shows? Be sure your focus is on the ethical questions raised. Be sure you have plenty of examples/ideas that fully explain your position. The length is up to you (as always). 2. Be sure the MEMO format is correct and business-like. The LOOK of the document must be excellent. 3. By now, you should know exactly what I am looking for: have something to say, write well, make it look good! 4. Here is what you MUST avoid: wordiness (I think, I feel, I believe, In my opinion, etc, etc, UGH!!!); easy spelling, grammar, capitalization, and punctuation errors. Do not tell the CEO of Happy Bunny basic business principles (We need customers to thrive! Profit is important. We don't want to hurt our customers. – really? How insightful.) DO NOT talk down to the reader. I expect your writing to be better than it was when you began the class. The best way to guarantee this is by PROOF-READING YOUR MEMO BEFORE YOU SUBMIT IT! Once you have met all of the qualifications, submit your ethics memo, and I will grade it. Good Luck. Adding research to your memo is not difficult. Even though our HAPPY BUNNY ENERGY JUICE is mythical, the REAL research you add can be very helpful. Up to this point of our class and your writing, I have wanted to hear only your opinion, your thoughts, your analysis. I have asked you to stay far away from research. (Many modern writers are too quick to add outside sources because research is now so easy to find.) This eagerness to add research has lead to a lack of personal opinion and a lack of analytical skills. However, there are times in the business world when research WILL help you. If you are going to start your own business in San Bernardino, think of all the helpful information you could find by doing some research: what specific areas are fastest growing, what is the local demographic, how have other businesses fared in this area, what expenses can you predict, what might the interest rates be in the future, what have the rates been in the past? There are hundreds of research options to help prepare you to open a business. If you plan on getting financing for your business, many banks will require you to create a business plan. Inside this business plan, you might be expected to project costs and revenue. Your research will help you calculate this information. And, you will be expected to have added this research to the business report, which the bank will use to determine your loan. Here is how you might add research to a business report: According to the City of San Bernardino's official website, "San Bernardino is offering significant tax incentives to small business owners. As a result, small businesses have seen a healthy increase in profit over the past 5 years – averaging a 23% increase in sales from 2014- 2019."(ci.san-bernardino.ca.us) Additionally, in a recent survey of businesses located in downtown and northern San Bernardino, 85% of business owners have noticed an "significant" increase in walk in customers during the past calender year. (thesun.newspaper.org) In a recent interview, the Mayor of San Bernardino, Bradley Cooper, had this to say about the improving conditions for small businesses, "The negativity surrounding San Bernardino is gone. People are beginning to see the benefit of living, shopping, and going to school in San Bernardino. This new found optimism is creating a financial benefit felt throughout the city." (smallbusinessnews.net) This is how I want you to approach the research aspect of this assignment. Find three or four sources that help you make your case to the reader. So, if you plan on selling Happy Bunny Energy Juice, you need to use research to convince the reader (your boss – the CEO) your plan is sound. The research you add is of course up to you, but I want it to be legitimate. Find actual sources that support your ideas that selling an energy drink/juice to kids is a good business decision. Like this: We know the demand for fruit juices is very high. The website Super Market Shelves claims the juice aisle at most local supermarket stock on average of 40-50 options for parents who want their kids to have the health benefits a fruit juice provides. I say we make Happy Bunny Energy Juice a more advanced option for parents who want all the health benefits of a fruit juice and the added benefit of Happy Bunny's natural energy boost. Yes, there are many options, but once we throw the Happy Bunny brand into the mix, our adult consumers who love our product, will be eager to share the benefits of our new energy juice with younger consumers. This will help us gain an edge over the competition and the Happy Bunny brand will become a major force in the lucrative fruit juice market. (I made this up, but I would find this information and use it to help prove that the demand will lead to profit.) Now, let's say you are NOT going to sell Happy Bunny's new product. You should use the same approach, but use the information to help YOUR argument: We know the demand for fruit juices is very high. But, this demand has already flooded the market with so many choices, it is hard to distinguish one product from another. The website Super Market Shelves claims the juice aisle at most local supermarket stock on average of 40-50 options for parents who want their kids to have the health benefits a fruit juice provides. Adding another option, even a great brand such as Happy Bunny, would be risky. We risk being swallowed by the huge number of options already available. Do we really want to do battle with established juice brands like Dole, Ocean Spray, Langers, and Del Monte? These brands have a foothold in this market that many companies have tried to break, and they have failed miserably, spending millions on the way. I say we continue to make Happy Bunny Energy Drink a more advanced option for consenting adults who want all the benefits of a top-selling energy drink including Happy Bunny's natural energy boost. Now, what about sources? How do I add the sources to my memo? I want you to add the name of the website to your memo whenever you use source material. You can add it to the text: According to the website energydrinkinfo.org, "In 2016, 115 deaths have been linked to the consumption of energy drinks." – OR, you can add the website in parenthesis at the end of the information: "In 2016, 115 deaths have been linked to the consumption of energy drinks" (energydrinkinfo.org). The PERIOD goes outside the parenthesis and the name of the website is italicized. Where do I find sources? The library! Yeah, right. What decade is it? Yes, the library used to be the place that housed all research material. Now, your pocket has the material you need. Most research (not all) is found on-line. So, you can use your phone or other electronic resources to find research. What kinds of sources should I use? Well, what subject are you researching? If you are writing an academic paper about infectious viruses, you would NOT want to use The National Enquirer, right? But, if you are writing an academic paper about the impact the paparazzi has had on our opinions of celebrities, then the Enquirer might be a great place to find source material. So, for this assignment, use legitimate, respected, reputable sources. Most newspapers, government sites, national magazines, and journals are fine. Consumer groups' website are tricky, but most are effective. Use your own judgment and use quality sources. There is no shortage of sources, so you should have no trouble finding credible information. How Many Sources Should I Use? This is easy. The "rule of thumb" for most research assignments is: use, on average, one source per page. If you have a 10 page research paper, you should have approximately 10 sources. If you have a 25 page research paper, you should have about 25 sources. This is for future papers you will write. What are we creating? A 2- 3 page memo. You should have a few sources, 3 or 4 is good. Obviously, 6-10 is way too many. But using 1 or 2 sources is probably too few. FINALLY Remember, I want YOUR IDEAS, YOUR OPINION, YOUR ANALYSIS. The quality of your writing is still the main focus of this assignment. The majority of your grade is based on the writing you create. Research is designed to assist you as you make your points to the reader. So, do NOT begin this memo by doing research about the positives or negatives of selling energy drinks. Begin by writing down your ideas. If you are in favor of selling Happy Bunny's Energy Juice explain why this is a good business idea. If you are against selling this new product, explain why this is a good business idea.
Q1, Q2, Q3 – 450 words total Q1. Provide reflection on Chapter 13: Project Supply Chain Management. . Identify what you thought
Q1, Q2, Q3 – 450 words total Q1. Provide reflection on Chapter 13: Project Supply Chain Management. . Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. Also, provide a graduate-level response to each of the following two questions: Q2. Which of the three competitive advantages do you think companies are most willing to outsource for? List any examples you can think of. Q3. Your company is hoping to outsource some of its work constructing a new development of condominiums. What would you use as selection criteria to narrow down your list of potential sellers? Q4.Types of Contracts Exercise – 3 pages – PLEASE ANSWER IN TEMPLATE ONLY This week’s exercise will identify opportunities to utilize the different types of contracts within your Week 2 Business Case project. The instructions are within the attached template.
For your discussion board post please locate the Apple company’s latest annual report. Attach a link or copy of the
For your discussion board post please locate the Apple company’s latest annual report. Attach a link or copy of the annual report to your post. In your post describe what is found in an annual report. For example, what are the different sections that can be found in them from what you see? Lastly, be sure to locate the income statement, balance sheet, and cash flow statement. List in your post which pages you found these on.
Stanford University medical researchers conducted a study on the correlation between the use of fertility drugs and ovarian cancer. Their
Stanford University medical researchers conducted a study on the correlation between the use of fertility drugs and ovarian cancer. Their study, published in the American Journal of Epidemiology, concludes that the use of the fertility drugs, Pergonal and Serophene, may increase the risk of ovarian cancer by three times. The lead author of the studies, Professor Alice Whittemore, stated, “Our finding in regard to fertility drugs is by no means certain. It is based on very small numbers and is really very tenuous.” FDA Commissioner David Kessler would like the infertility drug manufacturers to disclose the study findings and offer a warning on the drug packages. He notes, “Even though the epidemiology study is still preliminary, women have a right to know what is known. We’re not looking to make more of this than there is.” If you were a manufacturer of one of the drugs, would you voluntarily disclose the study information?
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